Personal projects to explore ideas and validate business models.
Independent project · Education and AI
Nogal
MaterialsPracticeProgress
Conceptual project diagram
Nogal began when my wife was preparing for competitive exams. I started exploring how AI could reduce the work of organising study materials and turn them into useful learning tools.
Nogal’s journey also feeds into AI Lab, where I document the product’s origins, the tools I try and lessons from the process.
My contribution: Nogal
Defining an experience to structure study, practise and track progress.
Product and UX/UI design grounded in a problem close to home.
Development started in Replit and later moved to Codex, after exploring v0 and Lovable.
An adventure activities marketplace that let me explore digital acquisition, supplier relationships and the viability of the service.
An early experience building a marketplace and connecting growth, supply and service quality.
My contribution: Travelízate
Recruiting suppliers and negotiating commercial agreements.
SEO/SEM strategies to make activities discoverable.
Coordinating partners and experiences to maintain service quality.
Co-founder and Product Manager · Nov. 2022 — Dec. 2023
Kalma
Conceptual project diagram
A digital solution aimed at improving user safety. The project focused on understanding the problem and validating whether the proposed solution addressed it.
Identifying technical constraints was central to the process: it helped uncover risks, prioritise and adjust the scope.
My contribution: Kalma
Product conception and strategy.
Validating problem–solution fit using Lean Startup methods.
One of the top three finalists in a public innovation competition.
Independent project · Physical products and business
Tres Tigres
Conceptual project diagram
A project exploring catalogue design, personalisation and brand positioning, including a business-facing product line.
A way to explore business models beyond digital products, connecting the offering, audience and production.
My contribution: Tres Tigres
Reorienting the product strategy and defining buyer personas.
Developing the B2B line with an initial production of mugs.
Creating a seasonal Christmas range.
Co-founder and Product Manager · Apr. 2022 — Apr. 2023
Wimuf
Conceptual project diagram
A marketplace built as a no-code MVP to explore the value proposition and user experience.
The project helped me connect an initial product version with data and feedback to guide decisions.
My contribution: Wimuf
Building the MVP with no-code tools.
UX design focused on activation and retention.
Automation and analytics to study cohorts and incorporate feedback.