Experience

From business strategy to digital products

At Imaxel, I have worked in a cross-functional role spanning product, business, UX/UI and technology, contributing both to defining new opportunities and turning them into digital products and experiences.

My contribution: Imaxel

• Defining business models, customer segments, value propositions, distribution channels and monetisation opportunities.
• Conceptualising new products and services, turning business needs into digital solutions, features and marketable experiences.
• Product discovery and market benchmarking, analysing competitors, user behaviour and the constraints of existing products.
• Defining customer journeys and omnichannel flows connecting ecommerce, mobile, QR, physical points of sale and production.
• Designing UX/UI, wireframes, prototypes and component systems to simplify complex B2B products.
• Evolving products such as Printspot, personalisation editors, ecommerce solutions and tools for labs and retail.
• Redesigning Imaxel’s digital and commercial architecture, structuring the offering by products, solutions, customer types and use cases.
• Auditing and redefining internal products and operational tools, reviewing flows, labelling, information and user experience.
• Applying generative AI and agents to research, conceptualisation, content, development, QA and automation.
• Contributing directly to prototyping and implementation across frontend, CMS, analytics, SEO and modern web architectures.

In a small team, a Product Manager needs a broad perspective: understanding the business, spotting opportunities, shaping the product and supporting delivery until it can be sold, used and scaled.

Three SaaS platforms, from strategy to experience

I built three cybersecurity and education SaaS platforms from scratch, aligning the business model, strategy and design to turn business objectives into useful digital products.

My contribution: ESED

• Translating business objectives into flows, features and UX/UI experiences.
• User interviews, testing and data to validate decisions and prioritise improvements.
• Creating a design system with Next.js and Vue.js, increasing usage efficiency by 60% and reducing development time by 25%.

At a digital agency, I developed and optimised landing pages with Webflow, working with the marketing team.

My contribution: Suprive

• Building pages for conversion campaigns.
• Improving web performance and applying SEO best practices.