Independent project / Education & AI
Nogal
Turning study materials into a more useful learning experience.
Explore the project: Nogal →Personal portfolio
Andreu Casals
Product Manager at Imaxel
Product, design and technology.
I am Andreu Casals. I work across product strategy, UX/UI design and development. This is my notebook of projects and lessons learned.
A selection of my work
Professional experience / Digital product
Imaxel
Strategy, experience and product for the photography business.
Explore the project: Imaxel →Professional experience / SaaS
ESED
Making complex technical tools accessible.
Explore the project: ESED →Other ideas I have put into practice
All side projects →Nogal
Education & AI
Turning study materials into a more useful learning experience, from organisation to progress tracking.
Kalma
Discovery & validation
Exploring a safety solution, validating hypotheses and learning from technical constraints.
Tres Tigres
Physical products & business
Catalogue, personalisation, positioning and developing a B2B line.
Wimuf
MVP & no-code
Building a marketplace and experimenting with acquisition and user experience.
Travelízate
Activities marketplace
Building an adventure activities marketplace and exploring acquisition, suppliers and service delivery.
AI Lab
Notes from the process
From Webflow to a modern static site with AI, in one hour.
How to update a club website built in Webflow with clean code, a new visual direction and only the complexity it needs.
Read the article →From Replit to Codex: building as you learn.
The tools change. The need to understand what you’re building stays.
Read the article →Behind the projects
I have worked on cybersecurity and education SaaS platforms, marketplaces and independent ventures. This journey has brought together user research, UX/UI design and frontend development.
I am currently a Product Manager at Imaxel, connecting business, digital product and user experience. Alongside this, I explore with Nogal how AI can turn competitive exam materials into a more useful study experience.
Education and tools
Education
- Master’s in Product Management
- Frontend specialisation in React · TecnoCampus
- Postgraduate studies in UX
- Degree in Digital Design
- SEO course · CIPSA
- Interior Design
Tools
Design with Figma and Adobe XD; development with HTML, CSS, JavaScript, React, Next.js and Vue.js; AI-assisted development, agent management, skills and harnesses; no-code prototypes and products with Webflow, Webstudio, Airtable and Softr.